I've been wearing many hats.
Although my current mission is to achieve mastery in UX research, I have been in a number of roles that complement my skill set. One key criteria for a successful UX researcher is to unite different teams and deliver insight to diverse stakeholders. Because I've been in their position, I know how they talk, think, and what matters to them, making me a versatile and effective part of a team.
About my superpowers.
My Experience
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Design
Video Production
Photography
Graphic Design
UX/ UI
Branding
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CRM
Customer Support
Customer Success
Partner Management
Community Management
Sales
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Research and Development
UX Research
Design Thinking Workshops
Prototyping/ Testing
Product Management
Product Analysis
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Business & Marketing
Market Analysis
Project Management
E-commerce
Online Marketing
Growth Hacking
Whereby
I am responsible for planning, conducting, and recruiting for research projects in collaboration with other teams. Further, I contributed to the development of a centralized research repository to enable the entire team to have access to research findings to make informed product decisions.
Whereby is a user-centered video conferencing tool from Norway.
“Annika has a unique combination of user research, design and commercial drive (from having run her own business and working with clients).
I had the pleasure to work with Annika in Whereby, where she amplified our product team through a contagious passion for user-centric design and research. She excels at working remotely, and was able to form strong relationships across the business even when being in a very different timezone (Asia - Europe - US). She is very structured and analytical, and able to summarize and communicate her work and findings in a way so that it becomes actionable for the rest of company. She would be a great addition to any team that is looking for more customer-centricity and insights-driven product development!”
- Ingrid Ødegaard, Co-Founder Whereby
MANDRN
As a Product Developer, my main responsibility is to manage the production in Bali but furthermore, I optimise processes, grow the community and implement solutions that increase cash flow.
MANDRN is a leather good company producing fanny packs in Bali.
“Annika is one of the most ambitious, curious, positive and hardworking women I came across.
I met Annika early 2018 when I moved to Bali to start my own company, Mandrn. Bali is a hub for Entrepreneurs who come and test ideas and then go and scale them elsewhere – Annika was one of those passionate Entrepreneurs I met and that left an impression on me. She is charismatic, honest and a connector that brings together the right people to the table as she has a big network. She inspired me especially with her initiative to create a community of Female Entrepreneurs that support each other. Furthermore, Annika has one big passion – creating a positive impact. She has social projects in her spare time but she carries the same values along in business.
I asked her to help me with the Product Development of my leather goods company called MANDRN. She has been managing the production in Bali, quality-management, and Bali distribution ever since I moved back to Europe. I value Annika’s focus on details, quality-driven mindset, clear communication, and reliability. She has truly improved not only the process of production, the product quality but also supplier relations have been strengthened because of Annika's due diligence and kind demeanour.
I highly recommend hiring or working with Annika. She is a natural-born leader, goes above and beyond on any project she touches and does it all with compassion and heart. It's a pleasure to have Annika working for MANDRN and I learn and am inspired by her daily.”
— Kelly Kong, Founder at Mandrn
ReferralHero
Joining the team for Customer Success and Product Development my responsibility is to improve the customer experience, redesign the on-boarding process and reduce customer inquiries by launching a FAQ page.
ReferralHero allows you to track custom referral events so that you can reward people who refer friends who complete a specific action.
“I’m very pleased to recommend Annika for the position of Customer Success and Product Development.
Annika has worked with our software company, ReferralHero (formerly Maître), on a freelance basis over the past 4 months. While I’ve communicated with Annika remotely via video chat and email, I’ve gotten to know her as a reliable employee with rock star customer support and customer success skills. I have no doubt that she’ll continue to create outstanding work with your company.
Moreover, Annika has a keen eye for UX and User on-boarding. We owe her a great deal of the redesign of our user on-boarding and dashboard UX.
Finally, the most incredible thing about Annika is her positive view of life and her commitment to changing the world, even in tiny steps. It's always a pleasure to work with such dedicated and joyful people. ”
— Manuel Frigerio, Founder ReferralHero
Stagecast
After I hosted a hackathon to prototype new product features for Stagecast they hired me as Partner Manager and Sales Consultant. I built a community, gained new partners as I was responsible to showcase Stagecast on live events and signed first clients.
Stagecats creates and measures fan engagement on live events.
“Annika is a real asset in any team. She is a team player by heart and a great motivator. She is reliable, creative, fast, smart and fun to work with. I recommend working with Annika any day!”
— Jonas Hermann, CEO Stagecast
SuperDataScience
Hired as a Project Manager and Product Developer my main responsibility was to compile UX research on new product features, mange our team under an agile work process and engage our community.
SuperDataScience is an e-learning platform and engaged community in data science and AI.
My Portfolio.
I have worked for digital or physical products and services in multiple industries. Originally, I have a design background and have been working in advertisement in Germany and Sweden before I started to support clients globally. The past 4 years I have grown a deep passion for product management with focus on user-centred research.
“Annika was a pleasure to work with. She was very astute and her eagerness to ensure processes were implemented was very much needed in the business. Annika implemented some great initiatives which helped improve customer satisfaction and NPS.”
— Kieran Goodacre, Senior Product Manager, DAZN Group
“Annika worked together with us at Stagecast during fall 2017, and it was a great experience. I enjoyed having Annika in our team as she didn't only bring a bunch of positive energy but also a lot of expertise in different domains. We hired Annika because we needed someone that had a diverse set of skills and understanding for people, tech and business. Amongst many things, she helped us finding pilot cases and customers which were out of great value for us in that early stage. I can highly recommend Annika as I know she will make wonders with whatever challenge that comes her way!”
— Hedvig Ahlgren, Co-founder of Stagecast
“It was wonderful to work together with Annika. She has tons of grit and determination. I hired her to run an effective Facebook marketing campaign with a limited budget as a Project Manager for our Boone Remedies campaigns. She used tools on Facebook Business and Ads Manager, Shopify, Zipify, and numerous Adobe Creative Cloud tools, among many others.
She is very technically savvy and a swift learner to use many tools. She is a proactive, ambitious, dedicated, and broad-minded perfectionist. I met her a year ago and was very impressed with her passion for helping others and for building knowledge. Annika leads by example, and many people at Gritstone Company found her enthusiasm and dedication, both inspiring and motivating. She is not only a positive, reliable, and forward thinking in driving our marketing campaigns but also an inspiring team player.
Annika is ambitious and independent because she strives to be an expert in everything she sets out to do. She devotes a lot of analytical capability and willingness for both her personal & professional development. She is an asset to any business. If you would like to talk to me more about Annika, please ask her to connect us. You won’t be sorry about hiring her to your team.”
— Travis Giffin, Vice President of Solution Consulting Adobe Practice
